Organic Growth Digital Marketing: SEO
Search Engine Optimization (SEO) is both technical and nuanced. We tackle both. From website architecture to how social media influences website rankings (SERP), our plan of attack is holistic and thorough. We call it "Organic Growth Digital Marketing" because SEO is constantly evolving.
Data-Driven Marketing Platform / Analytics
Publishing a website isn't enough. You must keep your website visitors locked in and engaged. But how do you know if that's working? You track it with Google Analytics and other data, that's how. We're Google Analytics certified along with other digital marketing tools to maximize your growth.
Branding: Core Identity & Brand Strategy
We don't design logos, we create brands. Telling your story to the world is visual as well as linguistic. We help you tell that story, digitally, through creative brand identity design, tone of voice, positioning, visual language and yes logo design. (But we couldn't say that about logos up front ;-)
Our Digital Marketing Approach
We're obsessed with numbers. While we appreciate those that "just need a website", a website is a digital marketing engine and should be treated as such; therefore, every project that we start and complete is based on specific growth goals. Here's a little bit more about us:
Our Clients already have a formal Business Plan. Don't worry, if you don't have a Marketing Plan, we'll help you create one. ;-)
We're WordPress experts; most of our sites are built on this CRM, but we develop on Shopify, headless WP apps, Angular & more.
We're dedicated to your company's growth & we appreciate your trust in us. We appreciate a minimum six-month commitment.
Our Digital Marketing Expertise
Our focus is inbound digital marketing within the digital media space. We're obsessed with user behavior, and insist on a data-driven approach to marketing. We're certified in Google Analytics and Google Ads. Our approach to other paid/earned media outlets like Social Media Marketing (Facebook, Instagram, etc.) is always to enhance conversions. Other services include:
Maximize user engagement on your website through CRO. Why wonder if a specific landing page is converting visitors when we can test it to be absolutely sure?
Local businesses benefit immensely by optimizing their Google My Business (GMB) listing, as well as other directories. We drive traffic for brick and mortar stores.
We call "link-building," "link-earning." Gaining website backlinks will never be automated. It's more like Content Marketing and outbound sales combined, and a crucial tactic for SEO.
About 75% of companies we initiate conversations with don't have a marketing or business plan. We build strategic marketing plans to help you achieve your goals.
Sometimes you need clarity on your Customer Lifetime Value (CLV), Minimum Viable Product (MVP), and other marketing metrics to benchmark your ROI. We help you do that.
Email Marketing still has one of the highest conversion rates from any other form of digital marketing. We drive major email campaigns that impact growth.
“...Canopy Digital, truly changed how I view websites. He [owner] has advanced knowledge of digital strategy and implementation. My website's success is predicated on the effectiveness of my conversion rate which Zacchaeus ensure by creating multiple strategic marketing funnels.”
“Our agency needed a guiding hand to help optimize one of our Google Ad campaigns. [Canopy Digital] showed us the best match with the highest reviews so we took the plunge. He [Zacchaeus] was very effective and quick; the quality of suggestions were excellent as they helped build a better foundation for our campaigns moving forward.”